Become A Veterinary Marketing Genius!

For far too long the Veterinary industry has been skeptical to embrace marketing, holding onto misconceptions and negative connotations... but over the past decade+, a digital revolution has taken place forever changing how consumers behave in ways that veterinarians cannot afford to ignore. Over 90% of your future clients will get their first impression of your practice from online sources including your website, business listings, reviews, social networks, articles and advertising. Marketing is meant to be an extension of the mission, values and culture of your practice. The rise of these new channels has introduced a myriad of incredible opportunities to connect with and deliver your message to local pet owners. This

For far too long the Veterinary industry has been skeptical to embrace marketing, holding onto misconceptions and negative connotations... but over the past decade+, a digital revolution has taken place forever changing how consumers behave in ways that veterinarians cannot afford to ignore. Over 90% of your future clients will get their first impression of your practice from online sources including your website, business listings, reviews, social networks, articles and advertising. Marketing is meant to be an extension of the mission, values and culture of your practice. The rise of these new channels has introduced a myriad of incredible opportunities to connect with and deliver your message to local pet owners. This GeniusVets Academy offers a series of courses that will get you up to speed, giving you a clear understanding of what these channels are, how they work, and the strategies you must embrace to drive results. Complete these courses to ensure that you are able to begin using these strategies to deliver value and solidify client relationships long before and after their visit to your exam room.

 

GeniusVets Academy offers a series of courses that will get you up to speed, giving you a clear understanding of what these channels are, how they work, and the strategies you must embrace to drive results. Complete these courses to ensure that you are able to begin using these strategies to deliver value and solidify client relationships long before and after their visit to your exam room.

Mission, Values and Culture

In building a successful practice, everything begins with mission, values and culture. The importance of these guiding principles is well known among top practices, but surprisingly many hospitals do not implement them effectively. In this course, you will learn how the best...

Your practice’s brand is much more than your logo or your signage. A brand build upon your core values, mission and culture. Then it’s expressed in everything you do as a practice – from marketing to staff recruitment and more. Strengthening your brand can lead to not only...

Understanding The Customer Journey

Before any business can create an effective maketing campaign, it must first have a very clear understanding of the actual entire experience its customers will go through from start to finish. By putting yourself in the shoes of your clients, you will inevitably have a myriad of eye....

Keys To Digital Marketing

97% of consumers research online before contacting a local service business. 88% of consumers research online before contacting a local service business. The internet has changed the lives and daily habits on the average American in ways that no business owner can afford to...

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What Makes A Great Veterinary Website

Today, having a great web presence is no longer an “option” – it’s a requirement for your practice to be perceived as legitimate. Your website is now the first impression of your practice to the majority of your future clients. But more than that, a great website is a powerful...

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Building Your Marketing Team

Running an effective marketing program takes a team. You can set yourself up for success by following the right formula: Determine the right kind of team for the size and location of your practice; document roles and responsibilities; hire the right people for your culture and...

Brilliant Veterinary Marketing

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Great veterinary marketing starts with a strong brand and culture that connects with local pet owners through sophisticated, effective and easy-to-use systems and processes.