Courses

Mission, Values
and Culture

"In building a successful practice, everything begins with mission, values and culture. The importance of these guiding principles is well known among top practices, but surprisingly many hospitals do not implement them effectively. In this course..."

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Understanding The Customer Journey

"Before any business can create an effective maketing campaign, it must first have a very clear understanding of the actual entire experience its customers will go through from start to finish. By putting yourself in the shoes of your clients, you will inevitably have a myriad of eye..."

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Practice Personality: Building Your Brand

"Your practice’s brand is much more than your logo or your signage. A brand build upon your core values, mission and culture. Then it’s expressed in everything you do as a practice – from marketing to staff recruitment and more. Strengthening your brand can lead to not only..."

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What Makes A Great Veterinary Website

"Today, having a great web presence is no longer an “option” – it’s a requirement for your practice to be perceived as legitimate. Your website is now the first impression of your practice to the majority of your future clients. But more than that, a great website is a..."

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Keys To Digital
Marketing

"97% of consumers research online before contacting a local service business. 88% of consumers research online before contacting a local service business. The internet has changed the lives and daily habits on the average American in ways that no business owner can afford to..."

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Building Your Marketing Team

"Running an effective marketing program takes a team. You can set yourself up for success by following the right formula: Determine the right kind of team for the size and location of your practice; document roles and responsibilities; hire the right people for your culture..."

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